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“There is only one thing
worse than someone who doesn’t like to get down… Someone
who only likes to get down to one type of music!”
Before becoming an avid participant in the Los Angeles
music scene, Valida was first a keen observer. Originally from Sarajevo,
Valida fled a heavily conflicted Bosnia to pursue higher education
from University of California, Los Angeles, where she finished a
bachelor’s degree in World Arts and Cultures, and then a master’s
degree in Dance Ethnography and Video Production. 2001 marked the
release of her feature documentary, Concentric Beats, a “love
letter to the drum’n’bass scene,” according to
URB magazine.
Creating the film sparked a desire to dig into vinyl crates and
learn the art of mixing. Soon after, Valida co-founded what XLR8R
magazine aptly described as “one of the most righteous weekly
club spots in town,” Proper* at Hollywood’s Star Shoes.
For three years, Proper promoted a genre-free night featuring local
and international DJ heroes. “There is only one thing worse
than someone who doesn’t like to get down,” she said.
“Someone who only likes to get down to one type of music!”
Now dubbed by LA.com as “one of the most important figures
in L.A.’s nightlife scene,” Valida’s steady rise
comes from her uncanny ability to seamlessly blend a variety of
music styles that include disco, house, indie, hip-hop, b-more/electro,
and some classic 80s, soul, and pop tracks thrown in for good measure.
Since purchasing her first set of turntables in 1998, Valida has
straddled the music and modeling arena with skills and ease. Worldwide
bookings have brought her musical eloquence to Winter Music Conference
in Miami, Mystique and Formula 1 parties in Kuala Lumpur, Budoir
in Dubai, Nuphoria event in Tokyo, Candela Party in Puerto Rico,
Organic Party in Mexico, Barbados and her native Bosnia. In 2003,
she was featured on Los Angeles’ own 89.9 KCRW as part of
Chocolate City’s Unsung Heroes program hosted by Garth Trinidad.
Endowed with looks as much as raw talent, Valida scored a Wet’n’Wild
Fresh Face beauty campaign in 2006 that graced major fashion glossies
like Glamour, Cosmopolitan, Marie Claire and Elle. She has also
appeared in countless editorials for Anthem, URB, Fader, XLR8R,
BPM, Lucky, Music Connection and Lemonade magazines.
When in her home turf, Valida can be spotted commanding select Thursday
nights at the Rooftop Bar of the Standard Hotel in downtown Los
Angeles. Officially, she is the talent coordinator for the hotel’s
sister property in Hollywood, booking DJs for its lobby and the
Purple Lounge where, with her Mad Mondays crew, she holds the fort
every Monday night.
EVENT HIGHLIGHTS:
2008-2009
Mad Mondays with Metronomy and the Mae She, Jan 2009
Curt Smith (Tears for Fears) residency, Feb & March 2009
Snow Warz, Mammoth, March 2009
Love-Made presents Ladies First, March 2009
Mad Mondays with James Friedman, LeLe, 87 Stick up Kids, March 2009
Barbados "Cat Whiskers" Residency Jan 16-20th, 2008
Superbowl Sprint Parties, AZ Feb 1-3, 2008
Peroni Pre-Grammy Party w/ DJ Spider, Feb 9, 2008
Anthem/Stones Throw DVD Release Party, Feb 29,. 2008
Formula 1 Event in Kuala Lumpur, Malaysia. March 20, 2008
WMC at Monaco w/Tommie Sunshine, March 26, 2008
Anthem/Coachella Party, April 27, 2008
Sprint Events, Puerto Vallarta, Mexico May 1-3, 2008
Los Angeles Film Festial, June 2008
Virgin America SSMF Party, June 2008
Swimming With Sharks, June 2008
Sarajevo Film Festival, August 2008
Wet'n'Wild Teen Volleyball Open, August 2008
Le Regine's Paris, September 2008
Zune/Pepsi VMA Party, September 2008
Nike & Flux presents "Let the Right One In" at the
Montalban, 2008
Fuse TV Holiday Party, Dec 2008
Macy's Holiday Party, Dec 2008
Gold 009 with LeLe, Dec 2008
2000-2007
Anthem Magazine Holiday Party; Los Angeles, Dec 2007
Fader & Stones Throw Holiday party; Los Angeles, Dec 2007
Metromix LA Holiday Party; Los SAngeles, Dec 2007
Carlsberg @ Mystique; Kuala Lumpur, Malaysia; Nov 2007
Audi presents the AFI Fest, Los Angeles, Nov 2007
Good Magazine Anniversary Party, Los Angeles, Oct 2007
Playboy, Los Angeles, Oct 2007
Jenny Mollen @ EM&Co; Los Angeles, Oct 2007
Adidas Sleek Nights; Los Angeles, Sept 2007
The Westin Horton Plaza; San Diego; May 2007
Anthem Magazine Coachella Party; April 2007
CABoom Festival; Santa Monica; April 2007
Carreyas Resort private party, Mexico; Feb 2007
George Lopez Afterparty@ Fantasy Springs; Indio; January 2007
Rocky Balboa film release party; Las Vegas, Dec 2006
Club Envy, San Salvador; El Salvador; Dec 2006
The Writers’ Guild Holiday Party @ Memphis, Hollywood, Dec
2006
Madewell presents “The Holiday” @ Century City; Dec
2006
Michael J. Fox Foundation Fundraiser @ Vanguard; Dec 2006
Playstation Holiday Party, San Diego; Dec 2006
UBS Holiday party @ Republic, Hollywood; Dec 2006
X-Large Fashion Show, Vanguard; Nov 2006
Audi present the AFI @ The Arclight, Hollywood; Oct 2006
Evisu Jeans Fashion Show @ LA Fashion Week, Oct 2006
Variety Party @ AFI; Oct 2006
NIKE presents: “Black Fives”; Oct 2006
Good Magazine Launch Party @ St. Vibiana's: LA September 2006
John Lennon Bus @ X-Games; LA, August 2006
Spring Breakdown Wrap Party; LA, August 2006
Emmy's Party @ Purple Room; LA, August 2006
Soul Junkies @ Club Africa; Sarajevo July 2006
E3 Microsoft @ Roosevelt; May 2006
Bebel Gilberto @ Conga Room; May 2006
Yam Who? @ Standard; May 2006
Rimmel @ Tokyo; LA, April 2006
LifeStyle Jam by X-Large; LA, April 2006
LA Fashion Week; LA, March 2006
Because I Said So wrap party; LA, Feb 2006
Geisha House; Los Angeles; Jan 2006
Boudoir, Dubai; Dec 2005
Mark de Clive-Lowe @ King King; Dec 2005
Panelope Cruz & Salma Hayak B-day @ Dolce; Nov 2005
Soundlessons @ the Echo; Nov 2005
Kira Kraft Fashion Show; Beverly Hills; Oct 2005
Halloween @ RokBar; Los Angeles, Oct 2005
“Buffalo Jeans” L.A. Fashion Week; Los Angles, Oct 2005
Adidas & XLR8R; Los Angeles; August 2005
Audi @ Sky Bar & Viceroy; Los Angeles; May & June 2005
The Ritz; Los Angeles; Feb-March 2005
Scion Showroom L.A. Auto Show; Los Angeles; Jan 2005
Puma; Los Angeles; Jan 2005
NYE Firecracker; Los Angeles; Dec 2004
Organic; Mexico; November 2004
Brasil Show; Sarajevo; June 2004
Res Screening Afterparty @ Boardners, Los Angeles; April 2004
Candela Arts Festival; Puerto Rico, Oct 2003
Nuphoria @ Seco Bar; Tokyo, May 2003
Jointz Party @ The Mayan; Los Angeles, July 2003
Kimco presents Jazzanova/Bugz in the Attic; Miami, 2003
Ubiquity Records & Pablo present Candela; Miami 2003
Pressplay/Urb present TROPITHEQUE; Miami 2003
URB lounge @ Magic Show: Las Vegas; Feb 2003
New Years Eve 2003 (Bounce Rock Skate/Enta); Los Angeles, 2003
Beth Orton After party @ The Mayan; Los Angeles, Sept 2002
Club Womb; Tokyo, December 2001
Res Fest Afterparty @ Star Shoes, Los Angeles; October 2001
Coachella; Palm Springs; 2002 & 2001
E3 Expo @ Los Angeles Convention; SEGA booth; March 2000
Ralph Lauren Perfume Launch party @ the Standard, LA; August 2000
PRODUCTION/VOCAL CREDITS:
Soulphonic Soundsystem feat.
Valida The One; 2007
John Beltran
feat. Valida Human Engine; 2005
DJ Rolo feat. Valida Anything 2005 |
